Jeff B. Murray,
Marketing Department Chair, 302 WCOB, 479-575-4055

The Department of Marketing offers a retail major that leads to a B.S.B.A. degree. The department also offers a marketing major.

The major in retail is designed to prepare students for careers in retailing or in companies that manufacture, sell, and distribute consumer goods to retailers. In addition to a broad view of the business and retail environments students can select to concentrate their retail studies in accounting, economics, finance, information systems, international retail, management, marketing, or supply chain management. A general retail concentration is also available.

Retail Major Requirements

The retail major requires 24 hours of major and collateral courses in the discipline as well as satisfying the other requirements for the B.S.B.A. degree. A maximum of 27 hours is allowed in a retail major or discipline field of study (i.e., core, major, electives) unless the extra courses are part of an interdisciplinary minor or collateral track. See an adviser for selection of courses.

Major Course Requirements in All Concentrations
MKTG 3553Consumer Behavior (Sp, Fa)3
MKTG 3633Marketing Research (Sp, Fa)3
MKTG 4433Retail Strategy (Sp, Fa)3
MKTG 4443Retail Buying and Merchandise (Sp, Fa)3
Select four from a single concentration:12
Accounting Concentration
Intermediate Accounting I (Sp, Fa)
Intermediate Accounting II (Sp)
Product, Project and Service Costing (Fa)
Economics Concentration
Microeconomic Theory (Sp, Su, Fa)
Macroeconomic Theory (Sp, Fa)
Economics of Organizations (Fa)
International Trade (Sp, Fa)
International Macroeconomics and Finance (Sp, Fa)
Finance Concentration
Financial Analysis (Sp, Su, Fa)
Financial Markets and Institutions (Sp, Su, Fa)
Corporate Finance (Sp, Su, Fa)
And select one of the following:
Risk Management (Sp, Fa)
International Finance (Sp, Su, Fa)
Real Estate Principles (Sp, Fa)
Information Systems Concentration
Principles of Information Systems (Sp, Fa)
ERP Fundamentals (Sp, Fa)
Current Topics in Computer Information (Irregular)
Business Intelligence (Sp)
Management Concentration
Entrepreneurship and New Venture Development (Sp, Fa)
Ethics and Corporate Responsibility (Sp, Fa)
Leadership (Sp, Fa)
Organizational Change and Development (Sp, Fa)
Small Enterprise Management (Sp)
International Management (Sp, Fa)
Organizational Staffing (Sp, Fa)
Organizational Rewards and Compensation (Sp, Fa)
Marketing Concentration
Category Management Topics (Irregular)
Honors Marketing and Transportation Colloquium (Fa)
Marketing Topics (Irregular)
Integrated Marketing Communications (Sp, Fa)
Selling and Sales Management (Sp, Fa)
Nonprofit Marketing (Sp, Fa)
Global Marketing (Sp, Fa)
Marketing Management (Sp, Fa)
Supply Chain Management Concentration
Transportation and Distribution Management (Sp, Fa)
Supply Management (Sp, Fa)
Advanced Inventory Management and Forecasting (Sp, Fa)
International Transportation and Logistics (Sp)
Logistics Provider and Carrier Management (Sp, Fa)
General Retail Concentration
Select one from four different areas:
Economics
Intermediate Accounting I (Sp, Fa)
Microeconomic Theory (Sp, Su, Fa)
Macroeconomic Theory (Sp, Fa)
Economics of Organizations (Fa)
International Trade (Sp, Fa)
International Macroeconomics and Finance (Sp, Fa)
Finance
Financial Analysis (Sp, Su, Fa)
Financial Markets and Institutions (Sp, Su, Fa)
Corporate Finance (Sp, Su, Fa)
Risk Management (Sp, Fa)
International Finance (Sp, Su, Fa)
Real Estate Principles (Sp, Fa)
Property and Casualty Insurance I (Sp)
Information Systems
Principles of Information Systems (Sp, Fa)
Current Topics in Computer Information (Irregular)
ERP Fundamentals (Sp, Fa)
Management
Ethics and Corporate Responsibility (Sp, Fa)
Leadership (Sp, Fa)
Organizational Change and Development (Sp, Fa)
Organizational Staffing (Sp, Fa)
Organizational Rewards and Compensation (Sp, Fa)
Small Enterprise Management (Sp)
Marketing
Marketing Research (Sp, Fa)
Category Management Topics (Irregular)
Integrated Marketing Communications (Sp, Fa)
Selling and Sales Management (Sp, Fa)
Global Marketing (Sp, Fa)
Supply Chain Management
Transportation and Distribution Management (Sp, Fa)
Supply Management (Sp, Fa)
Maximum of 27 hours of MKTG courses in department (core, major, elective). More than 27 hours allowed if the extra courses are part of interdisciplinary minor or collateral track.
Junior/Senior Business Electives12

Retail B.S.B.A. Eight-Semester Degree Program

Students wishing to follow the eight-semester degree plan should see the Eight-Semester Degree Policy for university requirements of the program.

Courses in BOLD must be taken in the designated semester. Courses in ITALIC may be taken in varied sequences as long as other designated requirements for these courses are met. Although other courses listed are not required to be completed in the designated sequence, the recommendations below are preferred.

First YearUnits
FallSpring
ENGL 1013 Composition I (ACTS Equivalency = ENGL 1013) (Sp, Su, Fa)3  
MATH 2053 Finite Mathematics (Sp, Su, Fa)3  
COMM 1313 Public Speaking (ACTS Equivalency = SPCH 1003) (Sp, Su, Fa)13  
WCOB 1111 Freshman Business Connection (Fa)1  
BLAW 2013 The Legal Environment of Business (Sp, Su, Fa)13  
ISYS 1120 Computer Competency Requirement (Sp, Su, Fa)0  
U.S. History or Political Science– University Core3  
ENGL 1023 Composition II (ACTS Equivalency = ENGL 1023) (Sp, Su, Fa)  3
ACCT 2013 Accounting Principles (Sp, Su, Fa)  3
WCOB 1033 Data Analysis and Interpretation (Sp, Su, Fa)  3
ECON 2023 Principles of Microeconomics (ACTS Equivalency = ECON 2203) (Sp, Su, Fa)  3
Natural Science – University Core  4
Year Total: 16 16
 
Second YearUnits
FallSpring
WCOB 2053 Business Foundations (Sp, Su, Fa)
or ACCT 2023 Accounting Principles II (Sp, Su, Fa)
3  
ISYS 2103 Business Information Systems (Sp, Su, Fa)13  
MATH 2043 Survey of Calculus (ACTS Equivalency = MATH 2203) (Sp, Su, Fa)23  
Social Science – University Core3  
Fine Art/Humanities – University Core3  
SCMT 2103 Introduction to Supply Chain Management (Sp, Fa)1  3
MGMT 2103 Managing People and Organizations (Sp, Su, Fa)1  3
ECON 2013 Principles of Macroeconomics (ACTS Equivalency = ECON 2103) (Sp, Su, Fa)2  3
Fine Art/Humanities – University Core  3
Natural Science – University Core  4
ALL pre-business requirements should be met by end of term
Year Total: 15 16
 
Third YearUnits
FallSpring
MKTG 3433 Introduction to Marketing (Sp, Su, Fa)13  
FINN 3043 Principles of Finance (Sp, Su, Fa)13  
Retail Concentration3  
Junior Senior Business Electives6  
MKTG 3553 Consumer Behavior (Sp, Fa)  3
MKTG 4433 Retail Strategy (Sp, Fa)  3
MGMT 3013 Strategic Management (Sp, Su, Fa)  3
Retail Concentration  6
Year Total: 15 15
 
Fourth YearUnits
FallSpring
MKTG 4443 Retail Buying and Merchandise (Sp, Fa)3  
Junior Senior Business Elective6  
General Education Electives3  
Retail Concentration  3
Junior Senior Business Elective  3
General Education Electives  9
Year Total: 12 15
 
Total Units in Sequence:  120
1

Must be completed prior to MGMT 3013.

2

 Must be completed prior to taking any 3000 or 4000 level business electives.

Retail Minor for Business Students

The Department of Marketing offers a retail minor for Walton College students desiring more knowledge of retail, to assist them in their careers. The minor requires the completion of 15 hours of study with all of the courses applied toward the minor taken in residence.

The 15 hours include the following courses:

MKTG 3433Introduction to Marketing (Sp, Su, Fa)3
MKTG 3553Consumer Behavior (Sp, Fa)3
MKTG 4433Retail Strategy (Sp, Fa)3
MKTG 4443Retail Buying and Merchandise (Sp, Fa)3
Select one of the following:3
ECON – Any ECON course at 3000 or 4000 level
Financial Analysis (Sp, Su, Fa)
ERP Fundamentals (Sp, Fa)
MGMT – any MGMT course at the 3000 or 4000 level
Category Management Topics (Irregular)
Integrated Marketing Communications (Sp, Fa)
Supply Management (Sp, Fa)
Total Hours15

Students who desire to earn a retail minor must notify the Walton College Undergraduate Programs Office of intent to pursue a minor. All requirements for the minor must be completed prior to the awarding of the student’s undergraduate degree. All specific course prerequisites must be met. Each student must have a 2.00 cumulative grade-point average in the courses offered for the minor. All upper level minor requirements must be taken in residence.

Dub Ashton, Associate Professor
John Walker Cole, Instructor
Nicole R. Cox, Instructor
Betsy Howlett, Professor
Molly R. Jensen, Clinical Associate Professor
Sarah Jensen, Instructor
Thomas D. Jensen, Professor, Wal-Mart Lecturer in Retailing
Steven W. Kopp, Associate Professor
Jeff B. Murray, Professor, R.A. and Vivian Young Chair
Ronn J. Smith, Associate Professor
Robin Leigh Soster, Assistant Professor
Robert E. Stassen, Associate Professor