Jeff B. Murray
Marketing Department Chair
302 Business Building
479-575-4055

The Department of Marketing offers a retail major that leads to a B.S.B.A. degree. The department also offers a marketing major.

The major in retail is designed to prepare students for careers in retailing or in companies that manufacture, sell, and distribute consumer goods to retailers. In addition to a broad view of the business and retail environments students can select to concentrate their retail studies in accounting, economics, finance, information systems, international retail, management, marketing, or supply chain management. A general retail concentration is also available.

Retail Major Requirements

The retail major requires 24 hours of major and collateral courses in the discipline as well as satisfying the other requirements for the B.S.B.A. degree. A maximum of 27 hours is allowed in a retail major or discipline field of study (i.e., core, major, electives) unless the extra courses are part of an interdisciplinary minor or collateral track. See an adviser for selection of courses.

Major Course Requirements in All Concentrations
MKTG 3553Consumer Behavior3
MKTG 3633Marketing Research3
MKTG 4433Retail Strategy3
MKTG 4443Retail Buying and Merchandise3
Select four from a single concentration:12
Accounting Concentration
Intermediate Accounting I
Intermediate Accounting II
Product, Project and Service Costing
Economics Concentration
Microeconomic Theory
Macroeconomic Theory
Economics of Organizations
International Trade
International Macroeconomics and Finance
Finance Concentration
Financial Analysis
Financial Markets and Institutions
Corporate Finance
And select one of the following:
Risk Management
International Finance
Real Estate Principles
Information Systems Concentration
Principles of Information Systems
ERP Fundamentals
Current Topics in Computer Information
Business Intelligence
Management Concentration
Entrepreneurship and New Venture Development
Ethics and Corporate Responsibility
Leadership
Organizational Change and Development
Small Enterprise Management
International Management
Organizational Staffing
Organizational Rewards and Compensation
Marketing Concentration
Category Management Topics
Honors Marketing and Transportation Colloquium
Marketing Topics
Integrated Marketing Communications
Selling and Sales Management
Nonprofit Marketing
Global Marketing
Marketing Management
Supply Chain Management Concentration
Transportation and Distribution Management
Supply Management
Retail Supply Chain Analysis
Any 3000/4000 level SCMT
General Retail Concentration
Select one from four different areas:
Economics
Intermediate Accounting I
Microeconomic Theory
Macroeconomic Theory
Economics of Organizations
International Trade
International Macroeconomics and Finance
Finance
Financial Analysis
Financial Markets and Institutions
Corporate Finance
Risk Management
International Finance
Real Estate Principles
Property and Casualty Insurance I
Information Systems
Principles of Information Systems
Current Topics in Computer Information
ERP Fundamentals
Management
Ethics and Corporate Responsibility
Leadership
Organizational Change and Development
Organizational Staffing
Organizational Rewards and Compensation
Small Enterprise Management
Marketing
Marketing Research
Category Management Topics
Integrated Marketing Communications
Selling and Sales Management
Global Marketing
Supply Chain Management
Transportation and Distribution Management
Supply Management
Retail Supply Chain Analysis
Maximum of 27 hours of MKTG courses in department (core, major, elective). More than 27 hours allowed if the extra courses are part of interdisciplinary minor or collateral track.
Junior/Senior Business Electives12

Retail B.S.B.A. Eight-Semester Degree Program

Students wishing to follow the eight-semester degree plan should see the Eight-Semester Degree Policy for university requirements of the program.

Courses in BOLD must be taken in the designated semester. Courses in ITALIC may be taken in varied sequences as long as other designated requirements for these courses are met. Although other courses listed are not required to be completed in the designated sequence, the recommendations below are preferred.

First YearUnits
FallSpring
ENGL 1013 Composition I (ACTS Equivalency = ENGL 1013)3  
MATH 2053 Finite Mathematics3  
COMM 1313 Public Speaking (ACTS Equivalency = SPCH 1003)13  
WCOB 1111 Freshman Business Connection1  
BLAW 2013 The Legal Environment of Business (ACTS Equivalency = BLAW 2003)13  
ISYS 1120 Computer Competency Requirement0  
U.S. History or Political Science– University Core3  
ENGL 1023 Composition II (ACTS Equivalency = ENGL 1023)  3
ACCT 2013 Accounting Principles  3
WCOB 1033 Data Analysis and Interpretation  3
ECON 2023 Principles of Microeconomics (ACTS Equivalency = ECON 2203)  3
Natural Science – University Core  4
Year Total: 16 16
 
Second YearUnits
FallSpring
MGMT 2053 Business Foundations
or ACCT 2023 Accounting Principles II
3  
ISYS 2103 Business Information Systems13  
MATH 2043 Survey of Calculus (ACTS Equivalency = MATH 2203)23  
Social Science – University Core3  
Fine Art/Humanities – University Core3  
SCMT 2103 Introduction to Supply Chain Management1  3
MGMT 2103 Managing People and Organizations1  3
ECON 2013 Principles of Macroeconomics (ACTS Equivalency = ECON 2103)2  3
Fine Art/Humanities – University Core  3
Natural Science – University Core  4
ALL pre-business requirements should be met by end of term
Year Total: 15 16
 
Third YearUnits
FallSpring
MKTG 3433 Introduction to Marketing13  
FINN 3043 Principles of Finance13  
Retail Concentration3  
Junior Senior Business Electives6  
MKTG 3553 Consumer Behavior  3
MKTG 4433 Retail Strategy  3
MGMT 3013 Strategic Management  3
Retail Concentration  6
Year Total: 15 15
 
Fourth YearUnits
FallSpring
MKTG 4443 Retail Buying and Merchandise3  
Junior Senior Business Elective6  
General Education Electives3  
Retail Concentration  3
Junior Senior Business Elective  3
General Education Electives  9
Year Total: 12 15
 
Total Units in Sequence:  120

Retail Minor for Business Students

The Department of Marketing offers a retail minor for Walton College students desiring more knowledge of retail, to assist them in their careers. The minor requires the completion of 15 hours of study with all of the courses applied toward the minor taken in residence.

The 15 hours include the following courses:

MKTG 3433Introduction to Marketing3
MKTG 3553Consumer Behavior3
MKTG 4433Retail Strategy3
MKTG 4443Retail Buying and Merchandise3
Select one of the following:3
ECON – Any ECON course at 3000 or 4000 level
Financial Analysis
ERP Fundamentals
MGMT – any MGMT course at the 3000 or 4000 level
Category Management Topics
Integrated Marketing Communications
Supply Management
Total Hours15

Students who desire to earn a retail minor must notify the Walton College Undergraduate Programs Office of intent to pursue a minor. All requirements for the minor must be completed prior to the awarding of the student’s undergraduate degree. All specific course prerequisites must be met. Each student must have a 2.00 cumulative grade-point average in the courses offered for the minor. All upper level minor requirements must be taken in residence.

Allen, Bradley, Ph.D. (University of Texas at San Antonio), B.S. (Brigham Young University), Assistant Professor, 2017.
Ashton, Dub, Ph.D. (University of Georgia), M.B.A., B.S.B.A. (Memphis State University), Associate Professor, 1981.
Burton, Scot, Ph.D. (University of Houston), M.B.A., B.S.B.A. (University of Texas), Distinguished Professor, 1993.
Chen, Jialie, Ph.D. (Cornell University), B.A. (Shanghai University of Finance and Economics), Assistant Professor, 2018.
Cole, John Walker, M.B.A., B.A. (University of Arkansas), Instructor, 1997.
Cox, Nicole R., M.B.A. (University of Arkansas), B.S. (College of the Ozarks), Instructor, 2003.
Gauri, Dinesh K., Ph.D., M.A. (State University of New York-Buffalo), M.S. (Indian Institute of Technology, New Delhi), Professor, 2016.
Howlett, Betsy, Ph.D. (Duke University), M.S., B.A. (Lehigh University), Professor, 1995.
Jensen, Thomas D., Ph.D., M.A., B.A. (University of Arkansas), Professor, 1982.
Jensen, Molly R., Ph.D., M.A. (University of Arkansas), B.S. (Southwest Missouri State University), Clinical Associate Professor, 2003.
Jensen, Sarah, M.B.A., B.A. (Webster University), Instructor, 2009.
Kopp, Steven W., Ph.D. (Michigan State University), M.B.A. (University of Southern Mississippi), B.S. (University of Missouri-Rolla), Associate Professor, 1992.
Miles, Rebecca S., Ph.D. (Oklahoma Christian University), M.Ed. (Central State University), B.S. (Oklahoma Christian College), Clinical Assistant Professor, 2007.
Murray, Jeff B., Ph.D. (Virginia Polytechnic Institute and State University), M.A., B.A. (University of Northern Colorado), Professor, 1989.
Rapert, Molly, Ph.D. (University of Memphis), M.B.A., B.S.B.A. (University of Arkansas), Associate Professor, 1991.
Smith, Ronn J., Ph.D. (Washington State University), M.S., B.S. (Montana State University), Associate Professor, 2006.
Soysal, Gonca, Ph.D. (Northwestern University), M.S. (Northwestern University), M.E. (University of Florida), B.S. (Middle East Technical University), Assistant Professor, 2017.
Stassen, Robert E., Ph.D., M.B.A. (University of Nebraska-Lincoln), B.S. (University of Minnesota), Associate Professor, 1989.
Taylor, Jennifer, Ph.D. (University of Missouri-Kansas City), M.A. (University of Northern Iowa), B.A. (University of Kentucky), Research Professor, 2014.
Velliquette, Anne M., Ph.D. (University of Arkansas), M.A.B., B.S. (Southwest Missouri State University), Clinical Assistant Professor, 2014.
Villanova, Daniel, Ph.D. (Virginia Tech University), B.S.B.A. (Appalachian State University), Assistant Professor, 2018.