Dinesh Gauri
Marketing Department Chair
325 Business Building

The Department of Marketing offers a retail major that leads to a B.S.B.A. degree. The department also offers a marketing major.

The major in retail is designed to prepare students for careers in retailing or in companies that manufacture, sell, and distribute consumer goods to retailers. In addition to a broad view of the business and retail environments students can select to concentrate their retail studies in accounting, economics, finance, information systems, international retail, management, marketing, or supply chain management. A general retail concentration is also available.

Retail Major Requirements

The retail major requires 24 hours of major courses in the discipline as well as satisfying the other requirements for the B.S.B.A. degree. A maximum of 27 hours is allowed in a retail major or discipline field of study (i.e., core, major, electives) unless the extra courses are part of an interdisciplinary minor or collateral track. See an adviser for selection of courses.

Major Course Requirements
MKTG 3553Consumer Behavior3
MKTG 4433Retail Strategy3
MKTG 4443Retail Buying and Merchandise3
MKTG 4343Selling and Sales Management3
MKTG 4353Advanced Professional Selling3
ISYS 4193Business Analytics and Visualization3
MKTG 3013Retail Internship 13
Select three hours from the following:3
Category Management Topics
Marketing Research
Digital Marketing
Integrated Marketing Communications
Marketing Management
Financial Analysis
SOURCE: Procurement and Supply Management
PLAN: Inventory and Forecasting Analytics
Project Management: Supply Chain New Product Planning and Launch
Total Hours24

Retail B.S.B.A. Eight-Semester Degree Program

Students wishing to follow the eight-semester degree plan should see the Eight-Semester Degree Policy for university requirements of the program.

Courses in BOLD must be taken in the designated semester. Courses in ITALIC may be taken in varied sequences as long as other designated requirements for these courses are met. Although other courses listed are not required to be completed in the designated sequence, the recommendations below are preferred.

First YearUnits
ENGL 1013 Composition I (ACTS Equivalency = ENGL 1013) (Satisfies General Education Outcome 1.1)3  
MATH 2053 Finite Mathematics (Satisfies General Education Outcome 2.1)3  
COMM 1313 Public Speaking (ACTS Equivalency = SPCH 1003) (Satisfies General Education Outcomes 1.2 and 5.1)13  
WCOB 1111 Freshman Business Connection1  
BLAW 2013 The Legal Environment of Business (ACTS Equivalency = BLAW 2003)13  
ISYS 1123 Business Application Knowledge - Computer Competency3  
ENGL 1023 Composition II (ACTS Equivalency = ENGL 1023) (Satisfies General Education Outcome 1.1)  3
ACCT 2013 Accounting Principles  3
WCOB 1033 Data Analysis and Interpretation  3
ECON 2023 Principles of Microeconomics (ACTS Equivalency = ECON 2203) (Satisfies General Education Outcome 3.3)  3
Natural Science State Minimum Core (Satisfies General Education Outcome 3.4)   4
Year Total: 16 16
Second YearUnits
SEVI 2053 Business Foundations
or ACCT 2023 Accounting Principles II
ISYS 2103 Business Information Systems13  
MATH 2043 Survey of Calculus (ACTS Equivalency = MATH 2203)23  
Social Sciences State Minimum Core (Satisfies General Education Outcomes 3.3 and 4.1, as well as the Social Issues, Multicultural Environment, and Demographic Diversity requirement)3  
Fine Art/Humanities State Minimum Core (Satisfies General Education Outcome 3.1 or 3.2)3  
SCMT 2103 Integrated Supply Chain Management1  3
MGMT 2103 Managing People and Organizations1  3
ECON 2013 Principles of Macroeconomics (ACTS Equivalency = ECON 2103) (Satisfies General Education Outcome 3.3)2  3
Fine Art/Humanities State Minimum Core (Satisfies General Education Outcome 3.1 or 3.2)  3
Natural Science State Minimum Core (Satisfies General Education Outcome 3.4)   4
ALL pre-business requirements should be met by end of term
Year Total: 15 16
Third YearUnits
MKTG 3433 Introduction to Marketing13  
FINN 2043 Principles of Finance23  
ISYS 4193 Business Analytics and Visualization3  
Junior Senior Business Electives6  
MKTG 3553 Consumer Behavior  3
MKTG 4433 Retail Strategy  3
MKTG 3013 Retail Internship  3
Retail Major Elective  3
MKTG 3013 Retail Internship (Satisfies General Education Outcome 6.1)  3
Year Total: 15 15
Fourth YearUnits
MKTG 4443 Retail Buying and Merchandise3  
MKTG 4343 Selling and Sales Management3  
Junior Senior Business Elective3  
General Education Electives3  
MKTG 4353 Advanced Professional Selling  3
Junior Senior Business Elective  3
General Education Electives  6
U.S. History or Government State Minimum Core (Satisfies General Education Outcome 4.2)  3
Year Total: 12 15
Total Units in Sequence:  120

Retail Minor for Business Students

The Department of Marketing offers a retail minor for Walton College students desiring more knowledge of retail, to assist them in their careers. The minor requires the completion of 15 hours of study with all of the courses applied toward the minor taken in residence.

The 15 hours include the following courses:

MKTG 3433Introduction to Marketing3
MKTG 3553Consumer Behavior3
MKTG 4433Retail Strategy3
MKTG 4443Retail Buying and Merchandise3
Select one of the following:3
ECON course at 3000 or 4000 level
Financial Analysis
ERP Fundamentals
MGMT course at 3000 or 4000 level
Category Management Topics
Integrated Marketing Communications
New Product Development
SOURCE: Procurement and Supply Management
Total Hours15

Students who desire to earn a retail minor must notify the Walton College Undergraduate Programs Office of intent to pursue a minor. All requirements for the minor must be completed prior to the awarding of the student’s undergraduate degree. All specific course prerequisites must be met. Each student must have a 2.00 cumulative grade-point average in the courses offered for the minor. All upper level minor requirements must be taken in residence.


Burton, Scot, Ph.D. (University of Houston), M.B.A., B.S.B.A. (University of Texas), Distinguished Professor, Tyson Chair in Food and Consumer Products Retailing, 1993, 2012.
Chen, Jialie, Ph.D. (Cornell University), B.A. (Shanghai University of Finance and Economics), Assistant Professor, 2018.
Cox, Nicole R., M.B.A. (University of Arkansas), B.S. (College of the Ozarks), Instructor, 2003.
Gauri, Dinesh K., Ph.D., M.A. (State University of New York-Buffalo), M.S. (Indian Institute of Technology, New Delhi), Professor, Walmart Chair in Marketing, 2016.
Jensen, Molly R., Ph.D., M.A. (University of Arkansas), B.S. (Southwest Missouri State University), Clinical Associate Professor, 2003.
Jensen, Sarah D., Ed.D. (University of Arkansas), M.B.A., B.A. (Webster University), Instructor, 2009.
Jensen, Thomas D., Ph.D., M.A., B.A. (University of Arkansas), Professor, Wal-Mart Lecturer in Retailing, 1982, 2009.
Kopp, Steven W., Ph.D. (Michigan State University), M.B.A. (University of Southern Mississippi), B.S. (University of Missouri-Rolla), Associate Professor, 1992, 2000.
Miles, Rebecca S., Ph.D. (Oklahoma Christian University), M.Ed. (Central State University), B.S. (Oklahoma Christian College), Clinical Assistant Professor, 2007, 2015.
Murray, Jeff B., Ph.D. (Virginia Polytechnic Institute and State University), M.A., B.A. (University of Northern Colorado), Professor, R.A. and Vivian Young Chair in Marketing, 1989, 2004.
Rapert, Molly, Ph.D. (University of Memphis), M.B.A., B.S.B.A. (University of Arkansas), Associate Professor, 1991, 1998.
Sharma, Ashish, Ph.D. (University of Georgia), M.Fin. (University of Glasgow), M.B.A., B.S.B.A (Indraprastha University), Assistant Professor, 2020.
Smith, Leah, Ph.D. (University of Tennessee), M.B.A. (Wake Forest University), B.A. (Indiana University), Assistant Professor, 2020.
Soysal, Gonca, Ph.D. (Northwestern University), M.S. (Northwestern University), M.E. (University of Florida), B.S. (Middle East Technical University), Assistant Professor, 2017.
Stassen, Robert E., Ph.D., M.B.A. (University of Nebraska-Lincoln), B.S. (University of Minnesota), Associate Professor, 1989.
Velliquette, Anne M., Ph.D. (University of Arkansas), M.A.B., B.S. (Southwest Missouri State University), Clinical Assistant Professor, 2014.
Villanova, Daniel, Ph.D. (Virginia Tech University), B.S.B.A. (Appalachian State University), Assistant Professor, 2018.