Judith Anne Garretson Folse
Marketing Department Chair
325 Business Building
jagfolse@walton.uark.edu
The Department of Marketing offers a retail major that leads to a B.S.B.A. degree. The department also offers a marketing major.
The major in retail is designed to prepare students for careers in retailing or in companies that manufacture, sell, and distribute consumer goods to retailers. In addition to a broad view of the business and retail environments students can select to concentrate their retail studies in accounting, economics, finance, information systems, international retail, management, marketing, or supply chain management. A general retail concentration is also available.
Retail Major Requirements
The retail major requires 24 hours of major courses in the discipline as well as satisfying the other requirements for the B.S.B.A. degree. A maximum of 27 hours is allowed in a retail major or discipline field of study (i.e., core, major, electives) unless the extra courses are part of an interdisciplinary minor or collateral track. See an adviser for selection of courses.
| Major Course Requirements | ||
| MKTG 3553 | Consumer Behavior | 3 |
| MKTG 4433 | Retail Strategy | 3 |
| MKTG 4443 | Retail Buying and Merchandise | 3 |
| MKTG 4343 | Selling and Sales Management | 3 |
| MKTG 4353 | Advanced Professional Selling | 3 |
| ISYS 4193 | Business Analytics and Visualization | 3 |
| MKTG 3013 | Retail Internship 1 | 3 |
| Select three hours from the following: | 3 | |
| Category Management Topics | ||
| Marketing Research | ||
| Digital Marketing | ||
| Integrated Marketing Communications | ||
| Marketing Management | ||
| Financial Analysis | ||
| SOURCE: Procurement and Supply Management | ||
| PLAN: Inventory and Forecasting Analytics | ||
| Project Management: Supply Chain New Product Planning and Launch | ||
| Total Hours | 24 | |
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Alternative industry-based experiential coursework is available on an exception basis with departmental approval.
Retail B.S.B.A. Eight-Semester Degree Program
Students wishing to follow the eight-semester degree plan should see the Eight-Semester Degree Policy for university requirements of the program.
Courses in BOLD must be taken in the designated semester. Although other courses listed are not required to be completed in the designated sequence, the recommendations below are preferred.
| First Year | Units | |
|---|---|---|
| Fall | Spring | |
| ENGL 1013 Composition I (ACTS Equivalency = ENGL 1013) (Satisfies General Education Outcome 1.1)3 | 3 | |
| MATH 2053 Finite Mathematics (Satisfies General Education Outcome 2.1)1, 3 | 3 | |
| BUSI 1111 Freshman Business Connection3 | 1 | |
| SCMT 2103 Integrated Supply Chain Management2 | 3 | |
| MGMT 2103 Managing People and Organizations2 | 3 | |
| ISYS 1123 Business Application Knowledge - Computer Competency3 | 3 | |
| BLAW 2013 The Legal Environment of Business (ACTS Equivalency = BLAW 2003)2 | 3 | |
| COMM 1313 Public Speaking (ACTS Equivalency = SPCH 1003) (Satisfies General Education Outcomes 1.2 and 5.1)3 | 3 | |
| ACCT 2013 Accounting Principles3 | 3 | |
| BUSI 1033 Data Analysis and Interpretation3 | 3 | |
| Satisfies General Education Outcome 3.3: | ||
| ECON 2023 Principles of Microeconomics (ACTS Equivalency = ECON 2203)3 or ECON 2013 Principles of Macroeconomics (ACTS Equivalency = ECON 2103) | 3 | |
| Year Total: | 16 | 15 |
| Second Year | Units | |
| Fall | Spring | |
| ACCT 2023 Accounting Principles II3 or SEVI 2053 Business Foundations | 3 | |
| MKTG 3433 Introduction to Marketing2 | 3 | |
| Satisfies General Education Outcome 3.3: | ||
| ECON 2013 Principles of Macroeconomics (ACTS Equivalency = ECON 2103)3 or ECON 2023 Principles of Microeconomics (ACTS Equivalency = ECON 2203) | 3 | |
| ENGL 1023 Composition II (ACTS Equivalency = ENGL 1023) (Satisfies General Education Outcome 1.1)3 | 3 | |
| Fine Art/Humanities State Minimum Core (Satisfies General Education Outcome 3.1 or 3.2)5, 6 | 3 | |
| Social Sciences - State Minimum Core (Satisfies General Education Outcomes 3.3 and 4.1 , as well as the Social Issues, Multicultural Environment and Demographic Diversity Requirement)4 | 3 | |
| MATH 2043 Survey of Calculus (ACTS Equivalency = MATH 2203)3 | 3 | |
| 3 hours general education elective | 3 | |
| ISYS 2103 Business Information Systems2 | 3 | |
| Science State Minimum Core (Satisfies General Education Outcome 3.4) | 4 | |
| ALL pre-business requirements should be met by end of term | ||
| Year Total: | 15 | 16 |
| Third Year | Units | |
| Fall | Spring | |
| ISYS 2103 Business Information Systems2 or FINN 2043 Principles of Finance | 3 | |
| Fine Art/Humanities - State Minimum Core (Satisfies General Education Outcome 3.1 or 3.2)5, 6 | 3 | |
| ISYS 4193 Business Analytics and Visualization | 3 | |
| Junior Senior Business Electives | 6 | |
| MKTG 3553 Consumer Behavior | 3 | |
| MKTG 4433 Retail Strategy | 3 | |
| MKTG 3013 Retail Internship (Satisfies General Education Outcome 6.1) | 3 | |
| Retail Major Elective | 3 | |
| Science - State Minimum Core (Satisfies General Education Outcome 3.4) | 4 | |
| Year Total: | 15 | 16 |
| Fourth Year | Units | |
| Fall | Spring | |
| MKTG 4443 Retail Buying and Merchandise | 3 | |
| MKTG 4343 Selling and Sales Management | 3 | |
| Junior Senior Business Elective | 3 | |
| General Education Electives | 3 | |
| MKTG 4353 Advanced Professional Selling | 3 | |
| Junior Senior Business Elective | 3 | |
| General Education Electives | 3 | |
| U.S. History or Government State Minimum Core (Satisfies General Education Outcome 4.2) | 3 | |
| SEVI 3013 Strategic Management | 3 | |
| Year Total: | 12 | 15 |
| Total Units in Sequence: | 120 | |
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Students have demonstrated successful completion of the learning indicators identified for learning outcome 2.1, by meeting the prerequisites for MATH 2053.
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Must be completed prior to SEVI 3013.
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Must be completed prior to taking any 3000 or 4000 level business electives.
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The Social Sciences Elective courses which satisfy General Education Outcomes 3.3 and 4.1, as well as the Social Issues, Multicultural Environment, and Demographic Diversity requirement include: ANTH 1023, HIST 1113, HIST 1113H, HIST 1123, HIST 1123H, SOCI 2013, SOCI 2013H, or SOCI 2033.
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The Fine Arts Elective courses which satisfy General Education Outcome 3.1 include: ARCH 1003, ARHS 1003, COMM 1003, DANC 1003, LARC 1003, MLIT 1003,
MLIT 1003H, MLIT 1013, MLIT 1013H, MLIT 1333, THTR 1003, THTR 1013, or THTR 1013H.
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The Humanities Elective courses which satisfy General Education Outcome 3.2 include:
AAST 2023, ANTH 1033, ARCH 1013,CLST 1003, CLST 1003H, CLST 1013, COMM 1233, DANC 1003, ENGL 1213, GNST 2003, HIST 1113, HIST 1113H, HIST 1123, HIST 1123H, HIST 2003, HIST 2013, HUMN 1124H, HUMN 2213, LALS 2013, MRST 2013, MUSY 2003, MUSY 2003H, PHIL 2003, PHIL 2003C, PHIL 2003H, PHIL 2103, PHIL 2103C, PHIL 2303, THTR 1003, THTR 1013, THTR 1013H, WLIT 1113, WLIT 1123, or intermediate-level world language (usually 2003-level).
Retail Minor for Business Students
The Department of Marketing offers a retail minor for Walton College students desiring more knowledge of retail, to assist them in their careers. The minor requires the completion of 15 hours of study with all of the courses applied toward the minor taken in residence.
The 15 hours include the following courses:
| MKTG 3433 | Introduction to Marketing | 3 |
| MKTG 3553 | Consumer Behavior | 3 |
| MKTG 4433 | Retail Strategy | 3 |
| MKTG 4443 | Retail Buying and Merchandise | 3 |
| Select one of the following: | 3 | |
ECON course at 3000 or 4000 level | ||
| Financial Analysis | ||
| ERP Fundamentals | ||
MGMT course at 3000 or 4000 level | ||
| Category Management Topics | ||
| Integrated Marketing Communications | ||
| New Product Development | ||
| SOURCE: Procurement and Supply Management | ||
| Total Hours | 15 | |
Students who desire to earn a retail minor must notify the Walton College Undergraduate Programs Office of intent to pursue a minor. All requirements for the minor must be completed prior to the awarding of the student’s undergraduate degree. All specific course prerequisites must be met. Each student must have a 2.00 cumulative grade-point average in the courses offered for the minor. All upper level minor requirements must be taken in residence.
Faculty
Bhave, Ashutosh, Ph.D., M.S. (University of Texas Dallas–Naveen Jindal School of Management), B.Eng. (University of Pune-India), Assistant Professor, 2022.
Burton, Scot, Ph.D. (University of Houston), M.B.A., B.S.B.A. (University of Texas), Distinguished Professor, Tyson Chair in Food and Consumer Products Retailing, 1993, 2012.
Chen, Jialie, Ph.D. (Cornell University), B.A. (Shanghai University of Finance and Economics), Assistant Professor, 2018.
Cox, Nicole R., M.B.A. (University of Arkansas), B.S. (College of the Ozarks), Instructor, 2003.
Folse, Judith Anne Garretson, Ph.D. (University of Arkansas), M.B.A., B.B.A (Pittsburg State University), Professor, R.A. and Vivian Young Endowed Chair, 2022.
Gauri, Dinesh K., Ph.D., M.A. (State University of New York-Buffalo), M.S. (Indian Institute of Technology, New Delhi), Professor, Walmart Chair in Marketing, 2016.
Harris, Flint, Ed.D., M.Ed., B.S.E (University of Arkansas), Instructor, 2023.
Javad, M., Ph.D. (University of Kansas), M.B.A. (University of Tehran, Iran), B.Sc. (Sharif University of Technology, Iran), Assistant Professor, 2022.
Jensen, Molly R., Ph.D., M.A. (University of Arkansas), B.S. (Southwest Missouri State University), Clinical Associate Professor, 2003.
Jensen, Sarah D., Ed.D. (University of Arkansas), M.B.A., B.A. (Webster University), Instructor, 2009.
Jensen, Thomas D., Ph.D., M.A., B.A. (University of Arkansas), Professor, Wal-Mart Lecturer in Retailing, 1982, 2009.
Kopp, Steven W., Ph.D. (Michigan State University), M.B.A. (University of Southern Mississippi), B.S. (University of Missouri-Rolla), Associate Professor, 1992, 2000.
Miles, Rebecca S., Ph.D. (Oklahoma Christian University), M.Ed. (Central State University), B.S. (Oklahoma Christian College), Clinical Assistant Professor, 2007, 2015.
Murray, Jeff B., Ph.D. (Virginia Polytechnic Institute and State University), M.A., B.A. (University of Northern Colorado), Professor, R.A. and Vivian Young Chair in Marketing, 1989, 2004.
Rapert, Molly, Ph.D. (University of Memphis), M.B.A., B.S.B.A. (University of Arkansas), Associate Professor, 1991, 1998.
Sharma, Ashish, Ph.D. (University of Georgia), M.Fin. (University of Glasgow), M.B.A., B.S.B.A (Indraprastha University), Assistant Professor, 2020.
Smith, Leah, Ph.D. (University of Tennessee), M.B.A. (Wake Forest University), B.A. (Indiana University), Assistant Professor, 2020.
Soysal, Gonca, Ph.D. (Northwestern University), M.S. (Northwestern University), M.E. (University of Florida), B.S. (Middle East Technical University), Assistant Professor, 2017.
Stassen, Robert E., Ph.D., M.B.A. (University of Nebraska-Lincoln), B.S. (University of Minnesota), Associate Professor, 1989.
Velliquette, Anne M., Ph.D. (University of Arkansas), M.A.B., B.S. (Southwest Missouri State University), Clinical Assistant Professor, 2014.
Villanova, Daniel, Ph.D. (Virginia Tech University), B.S.B.A. (Appalachian State University), Assistant Professor, 2018.
Courses
MKTG 3013. Retail Internship. 3 Hours.
This experience is designed to give students an internship opportunity to combine their formal academic preparation with an exposure to the retail, consumer products and related industries. Prerequisite: MKTG 3433 with a grade of C or better, completion of the pre-business core, junior standing, and department consent. (Typically offered: Fall, Spring and Summer)
MKTG 3433. Introduction to Marketing. 3 Hours.
Examines strategies, tactical, and operational decisions related to contemporary marketing activities. Topics covered include product, services and international strategies in consumer and business markets. Prerequisite: For business majors: BUSI 1033, ACCT 2013 and (ECON 2013 or ECON 2023), all with a grade of C or better; For Non-business majors: (BUSI 1033 or STAT 2303) and ((ECON 2013 and ECON 2023) or ECON 2143). (Typically offered: Fall, Spring and Summer)
MKTG 3433H. Honors Introduction to Marketing. 3 Hours.
Examines strategies, tactical, and operational decisions related to contemporary marketing activities. Topics covered include product, services and international strategies in consumer and business markets. Prerequisite: Honors standing and ((for business majors: BUSI 1033, ACCT 2013 and (ECON 2013 or ECON 2023), all with a grade of C or better); (for non-business majors: (BUSI 1033 or STAT 2303) and ((ECON 2013 and ECON 2023) or ECON 2143)). (Typically offered: Fall, Spring and Summer)
This course is equivalent to MKTG 3433.
MKTG 3553. Consumer Behavior. 3 Hours.
Analyzes consumer motivation, buying behavior, market adjustment, product innovation and adaptation; consumer market measurement, including survey of economic, behavioral science theories of consumer market behavior, producer and intermediary reactions. Consumer decision making is evaluated as to psychological drives, sociological concepts used by producers, channel intermediaries, consumers; considers methods, techniques for measuring consumer behavior, and analyzing consumer markets. Prerequisite: MKTG 3433. (Typically offered: Fall and Spring)
MKTG 3633. Marketing Research. 3 Hours.
Research designs, techniques, and analyses of primary and secondary data for the purposes of (1) developing market forecasts and segmentation analyses; (2) strategy implementation determining product development, pricing, distribution, and promotion decisions; and (3) monitoring customer attitudes, motivations and satisfaction. Prerequisite: MKTG 3433. (Typically offered: Fall, Spring and Summer)
MKTG 3653. Category Management Topics. 3 Hours.
This course exposes new majors in Marketing and Supply Chain Management to the current thinking of management and supply chain professionals in consumer packaged goods (CPG) and the tools to determine consumer demand in the CPG industry. Pre- or Corequisite: MKTG 3433. Prerequisite: SCMT 2103. (Typically offered: Irregular)
MKTG 3833. Digital Marketing. 3 Hours.
An exploratory introduction to the tools and tactics used by today's marketers to effectively promote products, brands, and companies in the digital age, with focus on digital content, website design, graphic and video design, digital advertising, social media, search-engine optimization, email marketing, and marketing analytics. Prerequisite: MKTG 3433. (Typically offered: Irregular)
MKTG 4003H. Honors Marketing and Transportation Colloquium. 3 Hours.
Explores events, concepts and/or new developments in the field of Marketing and/or Transportation. Prerequisite: Senior standing, honors standing, and only Marketing majors or minors. (Typically offered: Irregular)
MKTG 4103. Marketing Topics. 3 Hours.
Special topics in marketing not available in other courses. Topics are selected by the Marketing faculty for each semester each course is offered. Prerequisite: MKTG 3433. (Typically offered: Irregular) May be repeated for up to 6 hours of degree credit.
MKTG 4233. Integrated Marketing Communications. 3 Hours.
The theory, knowledge, and application relevant to the coordination of marketing communications including advertising, personal selling, sales promotion, public relations, and publicity. Prerequisite: MKTG 3433. (Typically offered: Fall and Spring)
MKTG 4343. Selling and Sales Management. 3 Hours.
Examines how organizations and individuals communicate value and obtain desired results through the process of personal selling and customer relationship management, along with the role of sales management in the development of people and resource utilization within the firm. Pre- or Corequisite: MKTG 3433. (Typically offered: Fall and Spring)
MKTG 4353. Advanced Professional Selling. 3 Hours.
Applies best practices of the selling process with hands-on and practical approaches to developing long-term business-to-business and business to customer relationships, communicating value and earning desired long-term results. The usage of role-play, involvement in sales competitions, sales data analytics and utilizing practitioner mentorships are key elements of this class with the goal of having the student be prepared to enter the sales field upon class completion. Prerequisite: MKTG 4343. (Typically offered: Irregular)
MKTG 4433. Retail Strategy. 3 Hours.
Concentrates on planning to meet the objectives and satisfy the retail marketing concept. Attention is devoted to retail format, competition among retail institutions, determination of store location, merchandise lines, atmospherics, and levels of customer service provided with the sale of consumer products. Prerequisite: MKTG 3433. (Typically offered: Fall and Spring)
MKTG 4443. Retail Buying and Merchandise. 3 Hours.
Examination of supplier and buyer responsibilities and decisions associated with product assortment depth, budgets, promotions, inventory investment and control, and gross margin management for consumer goods including apparel, food, and durables. Prerequisite: MKTG 3433. (Typically offered: Fall and Spring)
MKTG 4453. New Product Development. 3 Hours.
The course is structured along the three main dimensions of new product development: designing, manufacturing, and marketing of new products. An analytical approach is taken consistent with current thinking and practice of the industry. Students learn the best approaches from a marketing manager's perspective to effectively manage the NPD process. Prerequisite: MKTG 3433. (Typically offered: Fall)
MKTG 450V. Independent Study. 1-3 Hour.
The Marketing Independent Study course permits students on an individual basis to explore select topics in Marketing and Retail. Independent study projects will explore topics relevant for marketing and retail that typically are not covered in the existing curriculum. Prerequisite: Junior standing. (Typically offered: Irregular)
MKTG 4513. Nonprofit Marketing. 3 Hours.
This course is designed to give students a deeper understanding of marketing in the nonprofit sector, how it functions and how nonprofit marketing differs from traditional for profit marketing through leadership opportunities. Students will work with local nonprofits on various marketing projects throughout the semester. The class will use a service learning model of instruction where students take a leadership role in project development and execution. Prerequisite: MKTG 3433. (Typically offered: Fall and Spring)
MKTG 4633. Global Marketing. 3 Hours.
Examines differences in global environment; how cultural considerations, political, legal, and economic conditions affect market entry strategies and marketing mix decisions; development of marketing plan for global environments. Prerequisite: MKTG 3433. (Typically offered: Fall and Spring)
MKTG 4733. Social Media and Marketing. 3 Hours.
Social media and marketing will explore different strategies to develop and execute a successful social media plan for various businesses. The class will also teach students how to create engaging content, manage social media accounts, track social media metrics, and leverage social media advertising to reach their target audience. Students will also learn about the different social media platforms and how to choose the right ones for various businesses. By the end of the course, students will have a comprehensive understanding of social media marketing and the tools and techniques to build and manage a strong social media presence for businesses. Prerequisite: MKTG 3433. (Typically offered: Fall and Spring)
MKTG 4853. Marketing Management. 3 Hours.
Strategic planning and management of the marketing function within the firm from a managerial viewpoint. Focus on the development and management of marketing strategies and tactics related to product, pricing, promotion, and distribution decisions. Prerequisite: MKTG 3633 and MKTG 3553. (Typically offered: Fall and Spring)
MKTG 4933. Search Marketing. 3 Hours.
A thorough examination of prevalent strategies, tactics, and tools used by today's marketers to generate qualified search traffic for their websites, content, e-commerce pages, and other digital properties. With a focus on the most powerful search and e-commerce platforms today, including Google, YouTube, Amazon, and Walmart.com, this course will demonstrate how effective content creation, search engine optimization (SEO), and search engine marketing (i.e., paid search) can help marketers accrue traffic, capture leads, drive sales, and grow a business. Prerequisite: MKTG 3433. (Typically offered: Fall and Spring)
