Agricultural Communications (ACOM)

ACOM 5100V. Special Problems. 1-6 Hour.

Individual investigation of a special problem in agricultural communications which is not available through regular courses. These will be directed by a member of the graduate faculty. (Typically offered: Fall, Spring and Summer) May be repeated for up to 6 hours of degree credit.

ACOM 51403. Electronic Communications in Agriculture. 3 Hours.

An overview of communication technology in the agricultural, food and life sciences. Graduate degree credit will not be given for both ACOM 41403 and ACOM 51403. (Typically offered: Spring Even Years)

ACOM 5200V. Special Topics. 1-4 Hour.

Topics not covered in other courses or a more intensive study of specific topics in agricultural communications. (Typically offered: Irregular) May be repeated for degree credit.

ACOM 52403. Graphic Design in AFLS. 3 Hours.

This course provides students with graphic design and software skills specific to industries in Agriculture, Food, and Life Sciences. Students will learn to use industry-standard software (InDesign, Photoshop, Illustrator, Microsoft Excel, etc.) to prepare text and graphics and package them for use in print production. Graduate degree credit will not be given for both ACOM 42403 and ACOM 52403. Prerequisite: ASTM 29003 or ISYS 11203 or equivalent. (Typically offered: Fall, Spring and Summer)

ACOM 53403. Communication Campaigns in Agriculture. 3 Hours.

Students will develop understanding of the principles, practices and applications of social marketing, integrated marketing communications, advertising and public relations as they pertain to developing communication campaign strategies for the agricultural industry. Students will develop a communication campaign for an agricultural company and/or entity focused on a specific product or service. Graduate degree credit will not be given for both ACOM 43403 and ACOM 53403. Prerequisite: Graduate standing. (Typically offered: Spring Odd Years)

ACOM 55403. Ag Publications. 3 Hours.

Students produce a magazine through classroom study mirroring a professional magazine staff and are provided an opportunity for their writing, advertisements, photographs and artwork to be published in the magazine. By using computer applications, students integrate various skills including writing, editing and layout in agricultural publications. Graduate degree credit will not be given for both ACOM 45403 and ACOM 55403. (Typically offered: Spring Even Years)

ACOM 56403. Agricultural Video Production. 3 Hours.

The goal of this course is for students to develop a practical understanding of video production with an emphasis on short-form videos commonly used in education and marketing in the agricultural, food and life sciences industry. The course content covers both theory and practical application and will include training with industry-standard video equipment and editing software. Prerequisite: Graduate standing. (Typically offered: Spring Even Years)

ACOM 5750V. Internship in Agricultural Communications. 1-6 Hour.

Scheduled practical field experiences under supervision of a professional practitioner. (Typically offered: Fall, Spring and Summer) May be repeated for up to 6 hours of degree credit.
This course is cross-listed with AGLE 5750V, ASTM 5750V, EXED 5750V.

ACOM 58403. Risk and Crisis Communication. 3 Hours.

Course explores risk and crisis as interdisciplinary concepts, reviewing theoretical frameworks from a variety of fields and perspectives, such as communication, social psychology, and public relations. You will develop an understanding of all aspects of strategic communication pertaining to risks. Using readings and discussion, you will understand how individuals cognitively process risks and how to leverage trust and knowledge to facilitate public understanding. You will learn crisis communication and management from an organizational perspective. Using case studies and discussions, you will be able to recommend strategies for managing crises in agricultural and natural resource industries. (Typically offered: Irregular)