Marketing B.S.B.A. Eight-Semester Degree Program

Students wishing to follow the eight-semester degree plan should the Eight-Semester Degree Policy for university requirements of the program.

Courses in BOLD must be taken in the designated semester. Courses in ITALIC may be taken in varied sequences as long as other designated requirements for these courses are met. Although other courses listed are not required to be completed in the designated sequence, the recommendations below are preferred.

First YearUnits
FallSpring
ENGL 1013 Composition I (ACTS Equivalency = ENGL 1013) (Sp, Su, Fa)3  
MATH 2053 Finite Mathematics (Sp, Su, Fa)3  
COMM 1313 Public Speaking (ACTS Equivalency = SPCH 1003) (Sp, Su, Fa)3  
WCOB 1111 Freshman Business Connection (Fa)1  
BLAW 2013 The Legal Environment of Business (Sp, Su, Fa)13  
ISYS 1120 Computer Competency Requirement (Sp, Su, Fa)0  
U.S. History or Political Science – University Core3  
ENGL 1023 Composition II (ACTS Equivalency = ENGL 1023) (Sp, Su, Fa)  3
ACCT 2013 Accounting Principles (Sp, Su, Fa)  3
WCOB 1033 Data Analysis and Interpretation (Sp, Su, Fa)  3
ECON 2023 Principles of Microeconomics (ACTS Equivalency = ECON 2203) (Sp, Su, Fa)  3
Natural Science – University Core  4
Year Total: 16 16
 
Second YearUnits
FallSpring
WCOB 2053 Business Foundations (Sp, Su, Fa)
or ACCT 2023 Accounting Principles II (Sp, Su, Fa)
3  
ISYS 2103 Business Information Systems (Sp, Su, Fa)13  
MATH 2043 Survey of Calculus (ACTS Equivalency = MATH 2203) (Sp, Su, Fa)23  
Social Science – University Core3  
Fine Art/Humanities– University Core3  
SCMT 2103 Introduction to Supply Chain Management (Sp, Fa)1  3
MGMT 2103 Managing People and Organizations (Sp, Su, Fa)1  3
ECON 2013 Principles of Macroeconomics (ACTS Equivalency = ECON 2103) (Sp, Su, Fa)2  3
Fine Art/Humanities – University Core  3
Natural Science – University Core  4
ALL pre-business requirements should be met by end of term
Year Total: 15 16
 
Third YearUnits
FallSpring
MKTG 3433 Introduction to Marketing (Sp, Su, Fa)13  
FINN 3043 Principles of Finance (Sp, Su, Fa)13  
Junior Senior Business Electives6  
MKTG 3633 Marketing Research (Sp, Fa)  3
MKTG Elective  3
MGMT 3013 Strategic Management (Sp, Su, Fa)  3
Junior Senior Business Electives  3
General Education Elective   3
Year Total: 12 15
 
Fourth YearUnits
FallSpring
MKTG 3553 Consumer Behavior (Sp, Fa)3  
MKTG Electives6  
General Education Electives6  
MKTG 4853 Marketing Management (Sp, Fa)  3
MKTG Elective  3
Junior Senior Business Elective  6
General Education Electives  3
Year Total: 15 15
 
Total Units in Sequence:  120
1

Must be completed prior to MGMT 3013.

2

 Must be completed prior to taking any 3000 or 4000 level business course.