Journalism B.A. with Advertising-PR Sequence

Eight-Semester Degree Program

Students wishing to follow the eight-semester degree plan should see the Eight-Semester Degree Policy for university requirements of the program. The journalism major includes three sequences: News/Editorial, Broadcast, and Advertising/Public Relations. Each is shown below. Core requirement hours may vary by individual, based on placement and previous credit granted. Once all university/state core requirements are met, students may substitute a three-hour (or more) general elective in place of a core area.

First YearUnits
FallSpring
ENGL 1013 Composition I (ACTS Equivalency = ENGL 1013) (Sp, Su, Fa)3  
MATH 1203 College Algebra (ACTS Equivalency = MATH 1103) (Sp, Su, Fa) (if required)
or STAT 2303 Principles of Statistics (ACTS Equivalency = MATH 2103) (Sp, Su, Fa)
3  
JOUR 1023 Media and Society (Sp, Fa) (or social science state/university core requirement)
or JOUR 1033 Fundamentals of Journalism (Sp, Su, Fa)
3  
PLSC 2003 American National Government (ACTS Equivalency = PLSC 2003) (Sp, Su, Fa)3  
1013 Elementary II world language course3  
ENGL 1023 Composition II (ACTS Equivalency = ENGL 1023) (Sp, Su, Fa)  3
STAT 2303 Principles of Statistics (ACTS Equivalency = MATH 2103) (Sp, Su, Fa) (if still needed, otherwise, General Elective)  3
JOUR 1033 Fundamentals of Journalism (Sp, Su, Fa) (or social science state/university core requirement, as needed)
or JOUR 1023 Media and Society (Sp, Fa)
  3
2003 Intermediate I world language course  3
ECON 2143 Basic Economics: Theory and Practice (Sp, Su, Fa) (or fine arts university/state core requirement)  3
Year Total: 15 15
 
Second YearUnits
FallSpring
Select one of the following:3  
Fine arts university/state core requirement.
ECON 2143 Basic Economics: Theory and Practice (Sp, Su, Fa) (As needed)
Social science state/university core requirement or JOUR 1023 Media and Society or JOUR 1033 Fundamentals of Journalism (as needed)3  
Science university/state core lecture with corequisite lab requirement4  
PHIL 2003 Introduction to Philosophy (ACTS Equivalency = PHIL 1103) (Sp, Su, Fa)
or PHIL 2103 Introduction to Ethics (ACTS Equivalency = PHIL 1003) (Sp, Su, Fa)
or PHIL 3103 Ethics and the Professions (Sp, Su, Fa)
3  
Advanced Level Elective3  
Advanced Level, Elective  3
MKTG 3433 Introduction to Marketing (Sp, Su, Fa)  3
Social science state/university core requirement  3
WLIT 1113 World Literature I (ACTS Equivalency = ENGL 2113) (Sp, Su, Fa)
or WLIT 1123 World Literature II (ACTS Equivalency = ENGL 2123) (Sp, Su, Fa)
  3
COMM 1313 Public Speaking (ACTS Equivalency = SPCH 1003) (Sp, Su, Fa)  3
Year Total: 16 15
 
Third YearUnits
FallSpring
NOTE: Students must have 60 hours completed and an overall GPA of 2.5 or higher to enroll in JOUR 3723 or JOUR 3743. There are no exceptions.
JOUR 3723 Advertising Principles (Sp, Fa)†‡
or JOUR 3743 Public Relations Principles (Sp, Fa)
3  
MKTG 3553 Consumer Behavior (Sp, Fa)3  
Social Science university/state core requirement3  
Science university/state core lecture and corequisite lab 4  
3000-4000 HIST course or 3000-4000 non-JOUR Fulbright College Elective†‡3  
NOTE: Students must have 60 hours completed and an overall GPA of 2.5 or higher to enroll in JOUR 3723 or JOUR 3743. There are no exceptions.
JOUR 3743 Public Relations Principles (Sp, Fa) (if not taken earlier)†‡
or JOUR 3723 Advertising Principles (Sp, Fa)
  3
JOUR 3633 Media Law (Sp, Fa)†‡  3
Cultural/diversity studies course or PLSC course  3
3000-4000 non-JOUR Fulbright College elective or 3000-4000 HIST course†‡  3
JOUR 4333 Ethics in Journalism (Sp, Fa)  3
Year Total: 16 15
 
Fourth YearUnits
FallSpring
NOTE: Students must have 90 hours completed, an overall GPA of 2.5 or higher, and must have completed JOUR 3723 and 3743 with a grade of "B" or better to enroll in JOUR 4143, JOUR 4423, JOUR 4453 and JOUR 4473. There are no exceptions.
JOUR 4143 Public Relations Writing (Sp, Fa) (or in Spring Semester 4)†‡3  
JOUR 4423 Creative Strategy and Execution (Sp, Fa) (or in Spring Semester 4)†‡3  
JOUR 4453 Media Planning & Strategy (Sp, Fa) (or in Spring Semester 4)†‡
or JOUR 4473 Account Planning (Sp, Fa)
3  
JOUR Elective3  
Non-JOUR Advanced Level Elective3  
JOUR 4981 Journalism Writing Requirement (Sp, Su, Fa) (or in Spring Semester 4)1  
JOUR 4981 Journalism Writing Requirement (Sp, Su, Fa) (if still needed)  0-1
JOUR Elective  3
PLSC course or Cultural/diversity studies course as needed  3
Non-JOUR General Electives  6
Year Total: 16 12
 
Total Units in Sequence:  120

 Meets 40-hour advanced credit hour requirement.  See Fulbright College Academic Regulations.

 Meets 24-hour rule (24 hours of 3000-4000 level courses in Fulbright College) in addition to meeting the 40-hour rule.  See Fulbright College Academic Regulations.