Advertising and Public Relations B.A.
Eight-Semester Plan

Students wishing to follow the eight-semester degree plan should see the Eight-Semester Degree Policy in the Academic Regulations chapter for university requirements of the program as well as Fulbright College requirements.

State minimum core requirements may vary by individual, based on placement and previous credit granted. Once all core requirements are met, students may substitute with general electives. Students should consult with their academic adviser.

First YearUnits
FallSpring
ENGL 1013 Composition I (ACTS Equivalency = ENGL 1013)3  
MATH 1313 Quantitative Reasoning (ACTS Equivalency = MATH 1113)
or MATH 1203 College Algebra (ACTS Equivalency = MATH 1103)
3  
or any MATH course numbered higher than MATH 1203
JOUR 1023 Media and Society3  
PLSC 2003 American National Government (ACTS Equivalency = PLSC 2003)3  
World language at the Elementary I (1003) level or higher (depending on placement in sequence)3  
ENGL 1023 Composition II (ACTS Equivalency = ENGL 1023)  3
MATH 2033 Mathematical Thought
or MATH 2043 Survey of Calculus (ACTS Equivalency = MATH 2203)
or MATH 2053 Finite Mathematics
or MATH 2183 Mathematical Reasoning in a Quantitative World
or STAT 2303 Principles of Statistics (ACTS Equivalency = MATH 2103)
  3
or any higher numbered MATH or STAT course
STAT 2303 is highly recommended as it acts as a prerequisite to MKTG 3433.
JOUR 1033 Media Writing  3
World language at the Elementary II (1013) level or higher (depending on placement in sequence)  3
ECON 2143 Basic Economics: Theory and Practice
or ECON 2013 Principles of Macroeconomics (ACTS Equivalency = ECON 2103)
or ECON 2023 Principles of Microeconomics (ACTS Equivalency = ECON 2203)
  3
ECON 2143 or (ECON 2013 and ECON 2023) are prerequisites to MKTG 3433.
Year Total: 15 15
 
Second YearUnits
FallSpring
Students have the option of enrolling in ADPR 3723 and ADPR 3743 during the sophomore or junior year. If enrolling during the sophomore year, students must have a minimum of 30 credit hours completed, 2.5 cumulative GPA, and must have completed JOUR 1033 with a C or better. No in-progress credit hours accepted. No exceptions will be made.
ADPR 3723 Advertising Principles (must earn a B or better)3  
or if ECON 2013 or ECON 2023 was completed, then take the other ECON not completed in the sequence. If ECON 2143 was completed, then take a Social Sciences state minimum core course.
PHIL 2003 Introduction to Philosophy (ACTS Equivalency = PHIL 1103)
or PHIL 2103 Introduction to Ethics (ACTS Equivalency = PHIL 1003)
3  
or any PHIL course numbered 3000 or higher (PHIL 3103 Ethics and the Professions is recommended)
World language at the Intermediate I (2003) level or higher (depending on placement in sequence)3  
Journalism Digital Requirement3  
JOUR 2053 Multimedia Journalism
JOUR 2063 Media Graphics and Technology
JOUR 405V Specialized Journalism Seminar (with the subtopic "Videography/Editing" or "Digital Content Strategy.")
Science state minimum core with corequisite lab4  
ADPR 3743 Public Relations Principles (must earn a B or better)  3
or Social Sciences state minimum core
MKTG 3433 Introduction to Marketing  3
WLIT 1113 World Literature: Beginnings to 1650 CE (ACTS Equivalency = ENGL 2113)
or WLIT 1123 World Literature: 1650CE to Present (ACTS Equivalency = ENGL 2123)
  3
COMM 1313 Public Speaking (ACTS Equivalency = SPCH 1003)  3
Science state minimum core with corequisite lab  4
Year Total: 16 16
 
Third YearUnits
FallSpring
Students have the option of enrolling in the ADPR 4143, ADPR 4423, and (ADPR 4453 or ADPR 4473) course sequence during the junior or senior year. If ADPR 3723 and ADPR 3743 are already completed with a grade of B or better, then choose one course from the ADPR courses below or complete another remaining degree requirement.
If enrolling during the junior year, students must have a minimum of 60 credit hours completed, 2.5 cumulative GPA, be an Advertising/Public Relations major, and must have completed ADPR 3723 and ADPR 3743, each with a grade of B or better. No in-progress credit hours accepted. No exceptions will be made.
If not completed during sophomore year, then take:3  
ADPR 3723 Advertising Principles (must earn a B or better)
If ADPR 3723 is already completed, then choose one ADPR course from below or complete another remaining degree requirement.
ADPR 4143 Public Relations Writing
or ADPR 4423 Creative Strategy and Execution
or ADPR 4453 Media Planning & Strategy
or ADPR 4473 Account Planning
Students need only to complete either ADPR 4453 or ADPR 4473 towards the nine credit hours of the 4000-level ADPR course sequence--not both. If both are completed, then one will count as a JOUR/ADPR elective.
MKTG 3553 Consumer Behavior3  
JOUR 3633 Media Law3  
Cultural/diversity requirement or HIST elective 3000-level or higher3  
Any PLSC course (PLSC 2813 Introduction to International Relations, PLSC 3233 The American Congress, and PLSC 4233 The American Chief Executive are recommended)3  
If not completed during sophomore year, then take:  3
ADPR 3743 Public Relations Principles (must earn a B or better)
If ADPR 3743 is already completed, then choose one ADPR course from below or complete another remaining degree requirement.  3
ADPR 4143 Public Relations Writing
or ADPR 4423 Creative Strategy and Execution
or ADPR 4453 Media Planning & Strategy
or ADPR 4473 Account Planning
Students need only to complete either ADPR 4453 or ADPR 4473 towards the nine credit hours of the 4000-level ADPR course sequence--not both. If both are completed, then one will count as a JOUR/ADPR elective.
Cultural/diversity requirement or HIST elective 3000-level or higher  3
If a HIST course was already completed that satisfies both requirements, then select non-JOUR/ADPR general electives.
MKTG 3633 Marketing Research  3
Any JOUR or ADPR course  3
Year Total: 15 15
 
Fourth YearUnits
FallSpring
If not previously completed, and if available, then choose 1-2 courses from the following:0-6  
ADPR 4143 Public Relations Writing
or ADPR 4423 Creative Strategy and Execution
or ADPR 4453 Media Planning & Strategy
or ADPR 4473 Account Planning
Students need only to complete either ADPR 4453 or ADPR 4473 towards the nine credit hours of the 4000-level ADPR course sequence--not both. If both are completed, then one will count as a JOUR/ADPR elective.
JOUR 4333 Ethics in Journalism3  
Any JOUR or ADPR course3  
JOUR 4981 Journalism Writing Requirement1  
Fine Arts state minimum core3  
Non-JOUR/ADPR General Electives2  
If not previously completed, then choose 1-3 courses from the following. If all nine hours in the sequence have been completed, then take non-JOUR/ADPR general electives.  3-9
ADPR 4143 Public Relations Writing
or ADPR 4423 Creative Strategy and Execution
or ADPR 4453 Media Planning & Strategy
or ADPR 4473 Account Planning
Students need only to complete either ADPR 4453 or ADPR 4473 towards the nine credit hours of the 4000-level ADPR course sequence--not both. If both are completed, then one will count as a JOUR/ADPR elective.
Non-JOUR/ADPR General Electives  10
Year Total: 15 13
 
Total Units in Sequence:  120