JOUR 4033. Advanced Radio News Reporting (Sp). 3 Hours.
JOUR 4063. Computer-Assisted Publishing (Irregular). 3 Hours.
In-depth, hands-on exploration of computer hardware and software in the design and production of media messages. Examination of developing media technologies and the computer's influence on design and conceptualization.
JOUR 4073. Social Media and Journalism (Fa). 3 Hours.
Social Media and Journalism teaches conceptual knowledge and skills to develop news judgment and use changing technological tools to disseminate news quickly and to different audiences. The value of interacting with sources and the audience is stressed as are ethical, legal and accuracy issues. Prerequisite: JOUR 2013 or JOUR 2032 with a grade of C or better.
JOUR 4333. Ethics in Journalism (Sp, Fa). 3 Hours.
Critical examination of specific ethical problems confronting professionals in all areas of mass communications. Reading and writing assignments are aimed at familiarizing students with the nature of the mass media and their social responsibilities. Prerequisite: Junior standing.
JOUR 4463. Campaigns (Sp, Su, Fa). 3 Hours.
Applying advertising principles and techniques to preparation of a complete campaign; determining agency responsibilities, marketing objectives and research, media mix, and creative strategy. Emphasis also given to campaign presentation delivery, utilizing audio and visual techniques. Prerequisite: JOUR 3723 and JOUR 3743, each with a grade of B or better, and 2.5 overall GPA.
JOUR 4503. Magazine Writing (Sp). 3 Hours.
This intensive writing and reporting course is for students with proven feature-writing skills and an interest in the human-interest stories found in such leading magazines as The New Yorker, Esquire, Harper's, the Atlantic, and others. Students will compose magazine-length nonfiction stories on timely subjects under deadline. Stories are submitted for contests and publication, when possible. Prerequisite: JOUR 2013 with a grade of C or better.
JOUR 4883. Advanced Television News Production (Irregular). 3 Hours.
JOUR 4903. Community Journalism (Sp). 3 Hours.
This three-hour course will blend student' reporting and editing skills with instruction on how regional newspapers select and present news to a local audience. This course will instruct students in deciding news stories for regional readers, how those stories can best be written and displayed. The semester goal is to publish a paper. Prerequisite: Junior standing.
JOUR 5003. Advanced Reporting (Irregular). 3 Hours.
Stresses public affairs coverage, interpretive, investigative, and analytic journalism, involving research, work with documents, public records, and budgets and specialized reporting.
JOUR 5023. Journalism Theory (Fa). 3 Hours.
Examination of the major journalism and mass media theories and conceptual perspectives regarding journalism, news, mass media, advertising and public relations relevant to industry and academic researchers and professionals.
JOUR 5033. Critical and Opinion Writing and Commentary (Irregular). 3 Hours.
Experience in writing and analyzing columns, editorials, criticism, and other forms of opinion and commentary in the media and in examining the media's role as a forum for opinion and commentary and its impact and influence.
JOUR 5043. Research Methods in Journalism (Sp). 3 Hours.
Research methods of utility in journalism. Emphasis on survey research, electronic data base searching, and traditional library research. Prerequisite: Graduate standing or honors program standing.
JOUR 5063. Issues in Advertising and Public Relations (Fa). 3 Hours.
Seminar course involving the critical examination of the major cultural, social, political, economic, ethical, and persuasion theories and/or issues relevant to advertising and public relations affecting individuals, organizations, societies. Prerequisite: Graduate standing.
JOUR 5073. Propaganda and Public Opinion (Irregular). 3 Hours.
Examines and analyzes the means of influencing and measuring public opinion, with an emphasis on survey research and polling.
JOUR 5133. Ethics in Journalism (Fa). 3 Hours.
A seminar examining the professional ethical principles and ethical performance in the journalism field. The ethical performance of the mass media dedicated to news, public relations and advertising is evaluated based on ethical theories and industry standards. Prerequisite: Graduate standing.
JOUR 5183. International Mass Communications (Irregular). 3 Hours.
Examination of national media systems, issues in international communications, the role of the media in coverage of international affairs, and the impact of new technologies on mass communications.
JOUR 5193. Professional Journalism Seminar (Irregular). 3 Hours.
Examination of complex problems encountered by professional journalists with focus on research and analysis of the role of journalism in major social, economic, and political developments. May be repeated for up to 6 hours of degree credit.
JOUR 5233. Media and Public Policy (Irregular). 3 Hours.
Focuses on the interaction between media, politics, government, and public policy, particularly on the impact and influence of the media on the public policy agenda.
JOUR 5313. Literature of Journalism (Irregular). 3 Hours.
A study of superior works of non-fiction journalism, past and present. Includes authors from Daniel Defoe to John McPhee.
JOUR 5323. Documentary Production I (Fa). 3 Hours.
In-depth study of documentary film as non-fiction, long form journalism. Covers subject, funding, research and development, pre-production planning, field production, talent, music, post production, promotion, broadcast and distribution. Required trip to Hot Springs Documentary Film Festival.
JOUR 5333. Documentary Production II (Sp). 3 Hours.
JOUR 5473. Account Planning (Sp, Fa). 3 Hours.
An introduction to applied advertising research and account planning. Integrate consumers' perspectives into creative strategy to developing brand stories for clients. Write creative briefs, positioning statements and prepare copy-testing research instruments to evaluate messages. Utilize consumer research for creating messages for diverse cultures. Prerequisite: Graduate standing.
JOUR 5923. History of the Black Press (Even years, Sp). 3 Hours.
Covers the historic context of contributions and innovations to U.S. newspapers by African Americans. Also investigates the role of the black press from its beginnings in 1827 through the civil rights movement.
JOUR 600V. Master's Thesis (Sp, Su, Fa). 1-6 Hour.
Required of all M.A. journalism students. May be repeated for degree credit.